LP2/ Q2 – Examples

Examples of consistency can be found everywhere around ordinary life. Here is the list of three examples of consistency.


One example of aesthetic consistency is seen in Virgin logos. These three logos are silar in color and style though they promote different goods. The company use these logos through all their products, so that they can explore new market providing recognition of the company’s reputation within the new business avenues. DiMirco (2010, p. 85) points out that ‘companies use the same color, fronts, and icons throughout their marketing materials to create a consistent experience for the customer through recognition and association ’.

power plug


Another example is functional consistency. This can be seen in remote control panels. A small circle button which represents ‘turn on/off’ can be seen on almost every electric devises, such as laptops, televisions and audio equipment. Also, upward/ downward triangles symbolize ‘up or down’, as used to control heating on air-conditioners or volume on audio devices. DiMirco (2010, p. 85) also explains that functional consistency has an effect on the placement of navigation buttons, and the ease of use of online forms. Their use enables people to use devices easily even if they have not used the particular machine before because of these familiar symbols. This functional consistency helps users to navigate new fields and products.


phone tenki

The last example is external consistency which can be seen on the layout of numbered keypads. The number line starts from the upper left corner on phones or remote control panels, whereas it starts from the lower right hand corner on calculators or computer keyboards. The function of the panel is the same but the way it is used is different. This shows a consistency with other elements in a different environment, and this expands the benefits of internal consistency (Lidwell, Holden & Butler, 2003).

DiMarco, J. (2010). Digital design for print and web: an introduction to theory, principles, and techniques. Retrieved from http://www.eblub.com.au/

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of Design (pp. 46). Massachusetts: Rockport.

[Untitled photograph of Virgin logo]. Retrieved October 26, 2014, from:

[Untitled photograph of control panel]. Retrieved October 26, 2014, from:

[Untitled photograph of control panel]. Retrieved October 26, 2014, from:

[Untitled photograph of laptop calculation]. Retrieved October 26, 2014, from:

[Untitled photograph of phone calculation]. Retrieved October 26, 2014, from:



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